With Guest Jennifer McGinn, Senior Director of Product Marketing at Informatica

ABOUT THIS Episode

In this episode you will meet Jennifer McGinn, Senior Director of Product Marketing at Informatica. The conversation centres around some commonly asked questions when it comes to data driven CX:

• I’m focusing on the customer. Why should I care about data?
• We have so many applications and so much data. How to prioritize?
• CX is fast changing, in part due to COVID-19. How can a data strategy enable me to pivot faster?
• In transforming from a product or process centric organization to a customer centric one, where does data come into play?
• How can I be hyper personalized without being creepy?
• We need to sell more, and ‘next best action’, ‘next best offer’ analytics is key, but we are struggling. How can I improve the underlying customer data?

You will hear some inspiring real life examples and great insights from a data perspective of CX.

Some resources to learn more:

Webinar: The Future of Banking and CX: Creating & Expanding the Customer-First Mindset With Data & Technology featuring Union Bank of the Philippines

Blog: Recognizing Excellence in Customer Centricity

Blog: How to Create and Execute a Customer-Centricity Strategy

Success stories showcasing data-driven innovation for a 360-degree view of business e-book

Redefining Modern Master Data Management in the Cloud e-book

Customer Success Story Jardine Motors Group

Connect with Jennifer on Linkedin

• Data
• Marketing
• CX
• Digital
• Information
• IT